I found this John Frieda hair color one day in Bed, Bath, & Beyond. I had a coupon. I fell in love. The foam is SO easy to apply, and there is SO much product in the bottle. With thick long hair I didn't need the second box that I always do. My hair is shorter now, but one box of product is way more than enough to get the job done right. Even the small tube of conditioner contains way more than any other brand on the market, I'm pretty sure... Give it a try.